Destination BC’s annual BC Vacation Planner
leads readers to exactly what to see and do in each of B.C.’s travel regions. Each section details local history and culture, attractions, outdoor adventure opportunities, shopping and cuisine, great golf, wildlife viewing and other highlights and includes a Must See, Must Do guide. BC Vacation Planner
also provides other practical trip planning tools, including handy maps and essential travel info.
1 ISSUE | PRESS RUN 265,000
Frequency: Once per year.
Audience: Destination BC's Vacation Planner readers are affluent (annual income of $80,000+) and typically spend an average of 5+ days on vacation in B.C.
Circulation: 300,000. Distributed through the HelloBC® website and information line and at 130 Visitor Centres and Tourist Information booths, and consulates and chambers of commerce outside B.C.